Web Design Exeter

Thoughtfully designed websites, built to convert visitors into customers.

First impressions count

Good web design turns visitors into customers.

50ms

time to visual opinion

0.05 seconds is how quickly people judge a page’s visual appeal.

80%

of viewing time above the fold

80% of users viewing time is above the fold (the visible area before scrolling).

400%

increase in conversion

Good UX can increase website conversions by up to 400%.

Sources: 50ms · 80% · 400%

Web Design

I design websites with structure, clarity and action in mind. Every layout is built around your goals, whether that is enquiries, bookings, sales, sign-ups or simply helping people understand your business more quickly.

Designed around your goals

Ideal for small businesses and startups who want a website that attracts more customers and grow with confidence.

  • Brand-led look and feel that still feels like you
  • Clear layouts and CTAs that guide people to the next step
  • Trust-building sections (reviews, FAQs, credentials)
  • Mobile-first, fast, accessible, and SEO-ready

Clear flow

Your visitors shouldn’t have to hunt for the next step. I think about where to place CTAs, page layout, hierarchy, and user flow so each page a simple journey from intro to enquiry.

Why I don’t use generic templates

Templates force your business into a fixed structure. I design around your content, goals, and audience, so the site fits your business, converts better and is easier to grow.

You have 10 seconds

10–20 seconds is often how long visitors take to decide stay or leave. I design every section to be clear and purposeful, so your value lands fast and people know what to do next sooner.

See statistic source

FAQ

Yes. I can work with what you already have, or recommend branding specialists if you need a full identity before the website begins.

Take a look at my recommendations here.

No, I build with what you supply. Happy to recommend specialists if you need help.

Yes. I design and build WordPress websites so you can manage your own content without needing to ask a developer for every small change.

Yes. Design and SEO work best together, so I consider structure, headings, page flow, mobile usability and speed from the start.

The design moves into development, where it becomes a working WordPress website. I then test it across devices before launch.

Happy clients

We definitely recommend Charlotte to help with your web design. She updated our website and made lots of improvements and was very quick and efficient.

St Thomas Community Food Hub, Love Food CIC

Highly recommend – really helped us capture our message in our website.

Fifty Minds | AI and Automation Consultancy

Charlotte is incredibly helpful, knowledgeable and approachable. She has helped me greatly with making improvements to my website and I can’t recommend her enough.

Ember Watch Company

Ready to get your website live?

Web design & development in Exeter, Devon, building WordPress websites for small businesses across the UK.